About BU


BU-Magazine is an online video magazine showcasing interviews of ordinary people. We strive to inspire everyone to share their own unique story. We’re here to eradicate low self-esteem; by promoting those that embrace their heart’s purpose and passion. Our goal is to bridge the gap between stereotypes and reality; by celebrating all the wonderful things that make you, you!



Everyone has a style
BU-Fashion is a celebration of individual style. We dive deeply into understanding you through your fashion choices, and find out what aspects of your life influence and dictate your style. We believe that everyone has a driving force behind what they choose to put on their bodies every day. BU wants to help celebrate fashion in every area of your life. Once we learn about you, we choose fashion categories that shape your style and feature them in the magazine. Our photo shoots center around the events that capture your unique style and energy. BU-Fashion highlights those who fully embrace their style.
What makes BU-Fashion different:
BU-Fashion captures your style, not a false image of you. We don’t believe it’s okay for fashion critics to rip on others by telling them what’s in or out. Fashion is art. It’s personal expression of one’s authentic self, a glimpse of who you truly are. BU-Fashion takes time to understand what makes your style yours. We believe every authentic impulse emanates from the heart, and if you follow that beating in your chest and are true to yourself, you will have a style that is your own.
My Personal Experience:
When my family moved to the Northside of Milwaukee and my neighborhood and high school were 98% black, I quickly realized there was a style that was considered in. I tried it out my sophomore year but couldn’t get over the feeling I wasn’t being myself. Not to knock it, but it just wasn’t me. I made a promise to myself that no matter what, I’d stay true to myself and my style.
I experimented a lot with my hair and style, which I caught A LOT of shit for. My sexual orientation was challenged, I was considered less black, accused of trying to be more white, and called a sellout. Overall, people were confused by me, all for simply loving fashion beyond what was considered socially acceptable and cool. As difficult as this was to deal with, I stood tall, took all the shit and gave some back. Despite all of the criticism, and not being understood by many, to my surprise I started earning respect.
BU-Fashion is more than just the clothing you wear, it’s the energy that comes through the material. When you’re being you, it shows through your style.
Our Process:
We don’t style you, pose you, or pick the locations to photograph you. We sit down with you and learn about you, what you’re into, and what your style is like.
We are interested in where it comes from, what influences it, and how your life dictates what you wear. Are you a single mother? An artist? A lawyer? How do you determine what you put on every morning?
Once we have a featured subject, we have them pick out three category titles that capture their style. Then, they pick out 3-4 outfits from their closet for each category.
Next, they tell us the locations to go to that best compliment their choices, and we capture them naturally through photographs and articles.


Passion | Business | Knowledge
BU-Social is not your typical social media site. We believe that everyone has a passion, and for those of you who embrace yours, we've created a platform where you can actively celebrate them all. BU-Social creates a specialized community space for where anyone with a passion or new ideas can share and build connections. Whether you are an individual who freelances or a full-time professional who has turned your passion into your business, BU-Social offers different levels of membership along with an e-Commerce platform for hosting and selling your product. We also offer a level for those of you who have a love for a passion you wish to explore and share with others.
BU-Social provides a way for you to learn from others through the passions that drive them, as well as a way for you to educate others based on what drives you. With this site, you can expand your knowledge on a variety of topics and make connections through our “Explore Community” search engine. This tool provides you the ability to seek out ideas and topics and learn from those most passionate and informed - from individuals who are as excited to share with you their passion as you are to learn. BU-Social is a place for focused content that will educate, inspire, create natural networks and partnerships, and celebrate US by providing connections with people of common and different interests. It is a place for you to truly be you!


Coming soon!




Special Thanks:

BU-Fashion Issue No. 2

Featuring: Xavier Alexander Waller

Photographer: Jessi Paetzke


BU-Magazine's Black Tie Event Photos for Issue 7:
Photos by Xavier Alexander Waller


I want to personally thank the following people, because without them there will be no 7th Issue:
Fonde Bridges
Heather Browning
Jamie Griffith
Jodi Hogerton
Brandon Zellars
Luke Stevens
Nate Harris
Teral Sondrup
Xavier Alexander Waller
Kelsey Happel
Christine Schultz
Tim Griffith
Collectivo for the Coffee!